File Submission Requirements

Native or Original Artwork File Requirements

Adobe Illustrator, Adobe InDesign and Adobe Photoshop
• CMYK for all files and supporting documents
• Include fonts or outline all text
• Images / Links
• Low resolution PDF is needed for reference
• Build file to final output size or make artwork proportional
• Provide dieline on a separate layer in Illustrator or inDesign®
• Include Pantone® Colors
• Include 1/8” – 1/4” bleed with offset crop marks. The bleed amount is determined on a job by job basis, additional bleed is often needed for double sided items.

PDF (Portable Document Format)

Send us a PDF file, it's the most universal format.• CMYK
• High Resolution out at 300 dpi is required
• Include 1/8” – 1/4” bleed with offset crop marks. The bleed amount is determined on a job by job basis, additional bleed is often needed for double sided items.
• Build the file to final output size or make the artwork proportional

When to Supply Vector or Raster Artwork

Please build your artwork in Adobe Illustrator or InDesign; logos and fonts should always be vector for best quality reproduction. Links, images, backgrounds and any other supporting graphics can be raster and should be placed in your illustrator or InDesign layout. Embedded links are not preferred, often we will need to edit these images for print production purposes. If you choose to embed your links, please provide the images separately.

An example of a properly set up file would include:

• A raster image (TIFF or JPEG) background placed in Illustrator or InDesign

• Illustrator or InDesign layout comprised of text and/or logos and any other vector based graphics

• Along with native file, please include fonts, links, and original Photoshop background with layers

What is Raster Artwork?

An example of a Raster Image. Made up of pixels.Raster Images

Raster images are composed of a grid of pixels, often called bitmap images. Some raster image indicators:

• Require higher resolutions to appear smooth
• Best used for photographs and images with subtle shading
• File formats include TIFF, PSD, EPS, PNG, GIF, BMP, JPG

Raster File Formats

Raster file formats differ by the amount of data contained in the image. This affects both the quality and the color of the image. On-screen viewing requires less quality and fewer colors than printed material.

TIFF (Tagged Image File Format)

A large raster file. It is used when a high resolution photographic file is needed. Typically used for print production.

PSD (Photoshop Document)

An Adobe Photoshop® file in it’s native format. Layered Photoshop files default to .psd. To save in other formats, use the Layers: Flatten Image command.

EPS (Encapsulated Post Script)

Although typically a vector art file format, if an image is saved as a Photoshop EPS file, it is a larger raster file similar to a TIFF file.

PNG (Portable Network Graphics)

A small, limited-color raster file. It is used for on-screen viewing. Designed to replace the GIF file format, it has more color options.

GIF (Graphics Interchanged Format)

A small, limited-color raster file, used for on-screen viewing only, when a very small file with just a few solid colors is needed.

BMP (Windows Bitmap)

A raster file specific to Windows with limited color options.

JPG (Joint Photographic Experts Group)

A compressed raster file. Used when a small photographic file is needed. They can be created at many compression levels. More compression equals less quality. The resolution is used to determine if the image is of high enough quality for print production.

What is Vector Artwork?

This is an example of a Vector Image.Vector images consist of points, lines, and curves based on various mathematical equations. Some vector image indicators:

• The edges remain smooth at any size or resolution
• Fonts, line art (charts & graphs), and illustrations
• File formats include EPS, PDF, AI, SVG

Vector File Formats
Vector file formats are created using mathematical definitions to produce smooth paths. They can be scaled to any size without loss of quality. They are typically used for type, illustrations, and line art.

EPS (Encapsulated Post Script)
Created by an illustration program (e.g., Adobe Illustrator®, Corel Draw®, etc.) using the post script language. Eps files can contain raster images, but typically a vector eps file indicates a line art illustration, such as a logo or a graph. Note the difference between a vector eps and a raster eps file. When printed, artwork saved as a vector eps file will be very crisp (for example an Excel graph brought into Adobe Illustrator), while artwork saved as a raster eps may have soft edges (for example, an Excel graph brought into Adobe Photoshop®).

PDF (Portable Document Format)

PS (Post Script)
A file in the Post Script language, Created by using a Post Script print driver

Color Modes

CMYK - 4 Color Process Printing
Primarily for full color printing. CMYK is an acronym for cyan, magenta, yellow, and black. These are the standard colors in print production.

RGB, Red, Green, Blue - Used for digital, On-screen, Media
Primarily for on-screen viewing. RGB is an acronym for red, green, and blue. These colors are used for computer monitors and video screens.

Single color artwork
These are used for images consisting of only black and white.

Converted Color Artwork to Grayscale
Gray Scale
Images with shades of gray, ranging from black to white. 

Artwork Resolution

Artwork resolution is measured in dots per inch (dpi). The higher the resolution, the higher the quality of the printing. 300 dpi preferred (100 percent). Minimum resolution for monochrome line art (diagrams, drawings, and graphs) is 1200 dpi at final reproduction size (100 percent). Computer monitors display images at approximately 72 dpi. That means images saved for web viewing on a computer are not typically suitable for printing.

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